Debra Gould, television's Staging Diva, gives three reasons why realtors sometimes hesitate to recommend home stagers to their clients:

1. They don't fully understand what a stager does.
2. They feel that they provide adequate advice regarding home improvements.
3. They are afraid that the client will expect them to pay for the home stager's services.

Here's how we respond to those concerns:

1. Home stagers provide a range of services

Home staging is more than just making the beds and setting a vase of fresh flowers on the coffee table. Home stagers use a research-based approach to highlight the positive elements and minimize the negative aspects of a home. In addition, home stagers implement their recommendations, providing everything from decluttering to furniture rentals.

2. Home stagers have specialized expertise

As a realtor, you are an expert in marketing and selling homes. While homeowners could sell their homes without your help, they couldn't do it as effectively or as efficiently. In the same way, professional home stagers are experts in home presentation. They provide a measurably bigger payoff in terms of selling time and price than do-it-yourself approaches.

3. Home staging increases your profit

Ultimately, home staging makes money for you and your client. A national study by Coldwell Banker Realty found that staging a $500,000 home boosted its selling price by an average of $23,500. Our staging packages start at $250. You do the math. :-)

We have various packages for your clients, along with special staging packages for empty homes and condos. Call us today at 778-883-1716 for more information.